Cold storage warehouses are modern marvels, making it possible to move food from around the world to the people who need it, as quickly and safely as possible. Each pallet of food arrives by truck, boat or rail. Frontline warehouse team members manually receive the pallets and identify the contents, ownership and relevant date codes. Next, they break down and scan the food products into the system and place them in the facility. This first step into the warehouse is marred by a lack of label standardization, resulting in a vast assortment of unique barcodes, text and even selection bubbles reminiscent of school exams. For some, the lack of standardization presents a formidable problem. For Lineage, however, this presents an opportunity to bring the cold storage warehouse of the past into the modern world.